Link Building Service for Law Firms

A Full-Service Law Firm Link Building Agency

Having a competitive edge in the legal industry is essential for any law firm. Link building is one of the best ways to give your firm an advantage and stay ahead in the game. Link building allows you to create high-quality backlinks from authoritative websites, which boosts your website’s visibility and credibility.

Link Building Service

What is Link Building for Law Firms?

Build Links, Increase visibility, and Get More Revenue

Link building for law firms involves acquiring hyperlinks from other websites to your website. These links signal to search engines, indicating your content’s credibility, authority, and relevance. It’s an important aspect of Search Engine Optimization (SEO) that aims to improve your website’s visibility in search engine results, attract more traffic, and establish your law firm as a reputable source in the legal industry.

The Benefits of Link Building for Law Firms

Statistics show that the number of backlinks a web page has directly correlates with the organic traffic it receives.

Increasing backlinks creates sets of anchor text that then push authority to a page. The more authority a page has, the higher it ranks against the competition.

Link building is a noteworthy strategy for law firms, offering multiple benefits in the ever-evolving realm of online marketing. A strong backlink profile directly impacts Search Engine Optimization (SEO), where acquiring quality links from reputable websites is pivotal in boosting your law firm’s search engine rankings. This heightened visibility, in turn, translates into increased organic traffic as your website becomes more discoverable to potential clients seeking legal services.

Beyond the technicalities of SEO, link building contributes significantly to establishing credibility and authority. When your law firm secures links from trustworthy and relevant legal sources, it signals to search engines and potential clients that it is a reliable and authoritative website. 

It also contributes to improved brand visibility and recognition. As your law firm is mentioned and linked across various platforms, it reinforces your brand’s presence in the digital landscape. This increased visibility and positive user experiences encourage users to spend more time on your website and increase their likelihood of engaging with your legal services.

Link building is not just a short-term tactic; its benefits are sustainable long-term. As a law firm accumulates authoritative links over time, the impact on search engine rankings and online visibility becomes increasingly durable. Strategic link-building can sustain algorithmic changes by adhering to ethical and white-hat link-building practices and ensuring you don’t lose your rankings. 

An SEO Agency That Gets It

We've grown law firms at a pace of 3,000% in one year and achieved hundreds of top placements on search engine result pages (SERPs). Our digital marketing services can help your law firm reach more clients, stand out from the competition, and increase profits.
We specialize in helping law firms with SEO, PPC, content marketing, social media management, email marketing, online reputation management, website design and development, and other digital strategies.

Today, having an online presence is essential for reaching clients. Digital marketing is a must for law firms, replacing traditional methods like print ads and TV commercials.

Content Marketing

Our expert content creators specialize in developing informative and engaging legal content that educates your audience and attracts natural backlinks. Through that, we position your law firm as an industry thought leader and earn valuable backlinks.

Building Useful Tools

LawSmiths develops practical legal tools and resources that address everyday legal needs, providing value to your audience and establishing your firm as a trusted authority. These interactive tools engage users and encourage them to share, attracting authoritative backlinks.

Email Outreach

Our strategic email outreach involves identifying and reaching out to relevant websites and creating collaborations that result in high-quality, contextually relevant backlinks. LawSmiths builds lasting relationships within your practice area, expanding your network.

Broken Link Building

We conduct thorough site audits to identify broken links on your law firm site and fix those. We implement proactive strategies to prevent broken links on your website, ensuring a seamless user experience and maintaining your site's credibility.

Guest Blogging

LawSmiths identifies reputable legal blogs and platforms for targeted guest posts, positioning your firm as knowledgeable and authoritative. Through guest blogging, we build diverse backlinks from authoritative sources, which help in building links and improve your site's SEO.


We believe in the power of visual storytelling with infographics that simplify complex legal concepts, making them shareable and increasing the likelihood of earning backlinks. Our agency then promotes these infographics on social media platforms to amplify their reach, driving engagement and attracting links from various online communities.

What To Expect from our Link Building Strategy

Our comprehensive link building service for law firms is designed to meet your specific needs and deliver measurable results. When you partner with us, you can expect the following:

Link Building FAQ's

For law firms, link building is necessary for SEO success (Search Engine Optimization). Search engines consider backlinks as a ranking signal. When authoritative websites link to your law firm’s site, it indicates that your content is relevant and meets user intent. A well-executed link-building strategy significantly impacts your law firm’s website’s authority, making it more likely to appear in the top search rankings when potential clients seek legal services.

Valuable links for law firms come from various reputable sources, ideally from other websites in the legal domain. These include links from authoritative legal directories, recognized industry publications, influential legal blogs, and related websites through strategies like guest posting. The emphasis is on acquiring credible and relevant links to the legal field to enforce your law firm’s expertise and trustworthiness to search engines.

Yes, there is a distinction between internal and external link building. Internal link building involves creating links within your law firm’s content and connecting different pages on your website. This improves the site structure, improves navigation, and distributes link equity.

External link building focuses on acquiring links from external websites. These external links, especially from authoritative and relevant sites in the legal industry, contribute significantly to your law firm’s online presence, domain authority, and credibility.

To attract high-quality backlinks, law firms should prioritize creating high-quality content that is valuable and informative. Develop resources, articles, infographics, and case studies that provide insights and statistics. Building relationships with legal influencers, participating in industry discussions, and collaborating with reputable legal publications can also help attract quality backlinks.

Consistency in producing valuable content and engaging with the legal community increases the likelihood of acquiring high-quality links. You can start manual link building to acquire natural links from relevant websites with good domain ratings.

Not all links carry equal weight. The value of a link is determined by factors such as the domain authority, relevance, and trustworthiness of the linking site. High-quality, relevant links from authoritative legal sources are more beneficial for law firms. These links signal to search engines that your content is trustworthy and credible, contributing to improved SEO performance. It’s not about the quantity of links but the quality and relevance of the links obtained. The quality of links makes an impact, and low-value irrelevant links harm your website.

Certainly, link-building will contribute to improving your law firm’s online reputation. When your law firm is linked to reputable sources within the legal industry, it builds trust among potential clients. Quality backlinks from authority links act as endorsements, validating your expertise and credibility. A positive online reputation is important for attracting clients, and link-building is an effective strategy to establish and reinforce your law firm’s positive image.

The impact of link building on search engine rankings is a gradual process. While some initial effects may be observed, the full benefits often become apparent over the long term. Consistent efforts in acquiring high-quality links through digital PR contribute to sustained improvements in SEO performance. The timeline for seeing significant results can vary based on the competitiveness of the legal market and the effectiveness of your link-building strategy.

Ethical considerations are important in link-building for law firms. Engaging in white-hat link-building practices is important to adhere to search engine guidelines and maintain a positive online reputation. Law firms should avoid unethical tactics, such as getting involved in black hat link building or using link schemes. Transparency, authenticity, and compliance with ethical standards are critical to building a reputable link profile.

While some law firms manage link building in-house, seeking professional assistance is advisable for comprehensive strategies. Our SEO experts specialize in navigating the complexities of link building and ensuring ethical and effective practices. LawSmiths will conduct thorough link audits, identify relevant opportunities, and implement a strategic approach tailored to your law firm.